ABOUT ALDER ROW
A quieter way to make difficult arrangements.
Alder Row is an independent funeral home serving Madison and surrounding Dane County communities. Our service model is simple: one accountable team, itemized information, thoughtful rooms and enough time to understand each decision.
Serving Madison and surrounding Dane County communities.
OUR APPROACH
Clarity is part of care.
“A family should leave the arrangement meeting knowing what happens next, what it costs and who is responsible for each detail.”
The funeral director stays close to the practical work: coordinating transportation, reviewing authorizations, preparing the service, communicating with cemeteries or crematories and keeping the family informed.
We welcome religious, secular and personal traditions without assuming what a family wants. Questions about prices, timing, cremation, burial or pre-planning are answered directly and documented clearly.
24-hour phone availability after a death
Private arrangement meetings and itemized pricing
Accessible entrance, on-site parking and a 110-seat chapel
THE CARE TEAM
The people responsible for the details.
Each member of our six-person team has a defined responsibility, so families know who is coordinating transportation, arrangements, services, planning and the funeral home itself.
Claire Donovan
Managing Funeral Director
Claire leads arrangement conferences and helps families turn immediate questions into a clear, manageable plan.
Michael Rivera
Funeral Director
Michael coordinates transportation, services, cemetery communication and the documents families need after a death.
Lena Brooks
Advance Planning Advisor
Lena explains the difference between recording preferences and funding arrangements, without pressure or assumptions.
Jordan Lee
Family Care Coordinator
Jordan keeps service details, obituary drafts, flowers and family communications organized from the first call onward.
Renee Williams
Funeral Service Associate
Renee prepares the chapel and gathering rooms so each family arrives to a calm, private and carefully arranged setting.
Owen Patel
Operations & Facilities
Owen looks after accessibility, vehicles, technology and the practical details that keep every visit running quietly.
VISIT ALDER ROW
A place that feels composed before you walk in.
The entrance is step-free, parking is on site and the reception is deliberately quiet. The chapel can be arranged for a funeral, memorial or smaller family gathering, while private rooms support arrangement conferences and visitation.
1814 Alder Row, Madison, WI 53704
Office Mon–Fri, 8:30am–5pm · Saturday by appointment
WHAT FAMILIES CAN EXPECT
Good service is specific.
These principles keep the experience calm, personal and understandable—from the first phone call through the practical work that follows a service.
01 · CLEAR
Plain explanations
Options, timing and written prices are explained without unnecessary language.
02 · PRESENT
One accountable team
Families know who to contact and who is coordinating the next detail.
03 · RESPECTFUL
Room for different traditions
The family’s own customs and priorities shape the service—not a preset formula.